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Sherwin-Williams to Introduce Ultra-Cure® MarGuard™ Clear Topcoat and Forecast 2019 Flooring Trends

Sherwin-Williams to Introduce Ultra-Cure® MarGuard™ Clear Topcoat and Forecast 2019 Flooring Trends

January 22, 2019
Cleveland, Ohio, January 22, 2019 – The Sherwin-Williams Company Industrial Wood Coatings division is pleased to announce the launch of its Ultra Cure® MarGuard™ Clear Topcoat, a high performance, UV-cure clear coat, which provides excellent durability and resistance to chemicals, stains, scratches, scuffs and abrasion for flooring. Available for coating wood, sheet vinyl and luxury vinyl tile flooring materials, it combines industry leading toughness with excellent clarity and smoothness.
 
The Ultra-Cure MarGuard Clear Topcoat bolsters Sherwin-Williams’ full line of UV coatings for flooring that reclaim easily, as well as custom products for unique applications. These include a range of durable primers, fillers, sealers and topcoats, all of which provide exceptional performance and a beautiful final appearance. 

“Sherwin-Williams understands flooring manufacturers must maintain a balance between meeting customers’ needs for aesthetically pleasing and durable flooring while simultaneously overcoming operational challenges,” says Joe Kujawski, Global Marketing Director. “With the addition of Ultra-Cure MarGuard Clear Topcoat to our coatings line-up, we can help manufacturers identify an efficient and cost-effective solution that may not only boosts their bottom line, but can provide their customers with the beauty and strength they expect.”   

In addition to the debut of Ultra-Cure MarGuard Clear Topcoat, Sherwin-Williams, through its Global Color & Design Center (GCDC) in Greensboro, NC, will reveal its flooring color trends forecast, which includes the introduction of three distinct color palettes: Volume Drivers, Designer Choice and Exotic Customization. 

Flooring Trends Color Palettes:
 
Volume Drivers
A fundamental palette featuring the most popular browns and grays, this collection highlights the ever-popular and essential finishes ideal for developing a foundational color offering while simultaneously generating volume. 
 
Designer Choice
Up-and-coming deeper and more dimensional hues and finishes infuse this palette with a designer flare that supplements a basic finish offering for flooring manufacturers. 

Exotic Customization
Intended to inspire a proprietary finish that is exclusive to your brand, these boutique finishes are a great starting point from which you can work with our GCDC color design professionals to build your own one-of-a-kind palette. 
 
“From essential browns and grays that remain trusted standbys to more intricate designer finishes and hues, the flooring color trends we’re seeing meet the wide range of consumer demands,” said Lauren West, Global Color and Design Manager for Sherwin-Williams Industrial Wood Coatings. 

The color and design experts at the GCDC evaluate color palettes to ensure comprehensive color offerings, provide hands-on finish training and color styling, offer solutions to save steps in the finishing process, and help customers gain a better understanding of the critical role finish plays in product design. 

“We are dedicated to uncovering trends and consumer preferences, as well as new application techniques,” said West. “For flooring manufacturers, we recognize the vital role color plays in developing and elevating robust palette options for customers. Through our forecast and other services offered at the GCDC, we make it easier for them to go to market with the right finishes, customized to fit the dual need of both beauty and durability.”

Sherwin-Williams UltraCure MarGuard Clear Topcoat and its flooring color trends forecast will debut at the Surfaces tradeshow taking place in Las Vegas on January 23 – 25, 2019. Attendees are encouraged to visit Booth 210 to learn more. Additional information about UltraCure MarGuard Clear Topcoat can be accessed by visiting oem.sherwin-williams.com.  
 

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About Industrial Wood Coatings Division of Sherwin-Williams
Since 1866, Sherwin-Williams has provided manufacturers and finishers with the coatings they need to make their products look better and last longer, while helping their operations meet productivity and sustainability goals. For industrial wood markets, our innovative solutions go beyond coatings to include knowledge, tools, equipment, supplies and industry-leading support. We’re more than a coatings provider – let us show you how we will be your coatings solution partner. oem.sherwin-williams.com.
 
About the Global Color & Design Center
 
The Global Color & Design Center (GCDC) is located in Greensboro, NC,  the heart of the wood finishing industry.  The GCDC works with designers and manufacturers in the kitchen cabinet, furniture, flooring, architectural millwork, and specialty industries to not just offer the latest in trending wood finishes, but also assist them in bringing these finishes to life on their products. 
 
The color and design experts at the GCDC evaluate color palettes to ensure comprehensive color offerings,  provide hands-on finish training and color styling, offer solutions to save steps in the finishing process, and help customers gain a better understanding of the critical role finish plays in product design.
 
“Our team of experts is constantly immersed with industry manufacturers and product developers to uncover trends, consumer preferences and new application techniques,” said West. “We know color means everything when it comes to finding their competitive edge and design cycle deadlines can be incredibly demanding.  Through our forecast and other services offered at the GCDC, we strive to make it easier for them to go to market with the right finishes, customized to fit their unique needs.”
 
To learn more about the GCDC, visit oem.sherwin-williams.com/gcdc.
 
Editor Contact:
Jenna Simenic of Sherwin-Williams Industrial Wood Coatings