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Sherwin-Williams 2020 Industrial Wood Colormix Forecast Highlights Self-Care

Sherwin-Williams 2020 Industrial Wood Colormix Forecast Highlights Self-Care

October 15, 2019
CLEVELAND, Ohio, October 15, 2019 – Sherwin-Williams, through its Global Color & Design Center in Greensboro, NC, announces its 2020 Industrial Wood Colormix Forecast. This forecast is built to inspire product developers and manufacturers of wood products to create finishes in line with consumer preference shifts based on global, cultural and economic influences. 

“Due to the hustle and bustle of everyday life, self-care remains a top priority for many as we head into 2020,” said Lauren West, Global Color and Design Director for Sherwin-Williams Industrial Wood. “Individuals are gravitating toward finishes that bring a sense of warmth and comfort to their homes and offices, resulting in the creation of spaces that allow them to recharge and relax.” 

As part of the Sherwin-Williams Color Forecast Team, West, who leads color and design for the Industrial Wood Coatings division, collaborated with color experts from the Sherwin-Williams Paint Stores Group, led by Sue Wadden, Director of Color Marketing. This team spent the year researching color, design and pop culture trends across the globe, culminating with a workshop in which they identified five trend stories that highlight consumers’ desire to achieve balance when it comes to work, family and commitments that encompass everyday life.

The five stories are:

Be present, be positive, and relish moments of life. Enjoy it in an authentic space touched by fumed, charred and burnished wood finishes – many with higher sheens – that evoke a satisfying and rejuvenating sense of community and living well. Inspired by mindful living, grounding natural colors are artfully arranged with rich hues that encourage thoughtfulness, togetherness and nurturing home life. 

East meets West in this collection of finishes, and both styles have entwined in the most appealing way. A unique blend of bleached, white washed and blonde finishes, Scandinavian simplicity happily engages with the order and elegance of Japanese aesthetics to create a look that is the best of both worlds. With light finishes that glide from warm to cool, it embraces all that is simple yet essential. 

These fun, buoyant, expressive and heavily textured finishes extend an invitation to mingle. Energetic and clever, these finishes pack a lot of punch and are the true definition of maximalism. An extension of your unique sense of humor, they personalize a space by adding warmth, resulting in a direct reflection of you.  

Like being welcomed home with open arms, these finishes beckon to those seeking an oasis. Inspired by Earth’s seasonal cycles, warm naturals and the organic beauty of wood’s unique imperfections are highlighted. Influenced by shades of our natural surroundings – sea, sand, forest and sky, these finishes are an innate reminder that sometimes real beauty lies in the spaces outside the lines. Calm comes from knowing perfect isn’t the only way to be. 

Layered genres and emotions permeate these finishes. They represent a unique fusion of iconic modern design mixed with an intergenerational boho vibe. The result is a collection of natural, casual and “barely-there” finishes that bring to life a meditation on comfort, connection and the pleasures found in the everyday. 
About the Global Color & Design Center 
The Global Color & Design Center (GCDC) located in Greensboro, NC, is where inspiration and innovation meet. GCDC experts provide insights into the latest color and finish trends, and work with manufacturers one-on-one to develop proprietary finishes that can come to life in production. The GCDC has contributed to the success of its customers in industries including: residential, contract and hospitality furniture, kitchen and bath cabinetry, flooring and architectural building products.  

“GCDC experts don’t just study trends – they are immersed in them, living and breathing them every day, studying influences behind them, and translating them into color forecasts specific to each industry,” says West. Serving as partners in product development, GCDC experts leverage data from industries Sherwin-Williams serves and from architectural paint color data gained across more than 4,800 Sherwin-Williams paint stores in North America. 

“Our talented team of color stylists at the Global Color and Design Center is constantly innovating to help customers maximize the quality of their finishes based on their performance and process requirements,” said West. “Our color and design tools, paired with our extensive industry knowledge, continues to give manufacturers access to best-in-class finishing solutions.” 

To download the Sherwin-Williams 2020 Colormix Industrial Wood Forecast brochure, visit  

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About Industrial Wood Coatings Division of Sherwin-Williams 
Since 1866, Sherwin-Williams has provided manufacturers and finishers with the coatings they need to make their products look better and last longer, while helping their operations meet productivity and sustainability goals. For industrial wood markets, our innovative solutions go beyond coatings to include knowledge, tools, equipment, supplies and industry-leading support. We’re more than a coatings provider – let us show you how we will be your coatings solution partner.
Editor Contact:
Jenna Simenic of Sherwin-Williams Industrial Wood Coatings
216-566-3435 or