Cleveland, Ohio, July 8, 2019 – Sherwin-Williams, through its Industrial Wood Coatings division, is pleased to announce its launch of the Color Express™ Visualizer Program. This online solution provides wood building product manufacturers a customized tool that allows homeowners to preview alterations to their home’s exterior virtually.
The Color Express™ Visualizer Program includes a variety of sample images, and also offers an “upload your own” functionality, so consumers can see siding, doors, windows, and more, blended with Sherwin-Williams colors on their home or one like it.
“When making changes to their home, most consumers easily become overwhelmed with the number of colors, styles and options available. Even the smallest tweak can feel daunting,” said Doug Krusenklaus, Industry Director for Sherwin-Williams. “This customizable tool gives building product manufacturers the ability to make the decision-making process easier for the consumer.”
A manufacturer is able to fully brand their instance of the Color Express Visualizer and customize it to align with their core color strategy, which allows this online tool to serve as an extension of their website. Sherwin-Williams also offers the option to extend the core color offering, providing access to the entire spectrum of Sherwin-Williams colors.
To develop this tool, Sherwin-Williams worked with Renoworks, a visualization solutions provider to the home remodeling and construction industry.
“The Color Express Visualizer is mutually beneficial because it streamlines the path-to-purchase for the consumer while helping increase exposure and awareness of the full product line-up for the manufacturer,” said Krusenklaus. “We’re thrilled to be on the leading edge in the market with this solution that will help building product manufacturers engage with their customers and drive their business forward.”