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Digital color matching, utilizing technology in powder finishing to improve productivity

Color Express™ Powder Program Helps Coaters Improve Operations through Mobile Matching Technology

April 23, 2018
MINNEAPOLIS, Minnesota, April 23, 2018 – Sherwin-Williams announced a new program designed
to reduce the time it takes for powder finishers to match, receive, and apply powder. The Color
Express program utilizes an affordable hand-held reader to match color against in powder products
stocked at distribution centers and available at more than seventy Sherwin-Williams locations across
North America. The combination of digital technology and locally stocked products can reduce the
matching process from weeks down to a few days.
“Our customers often tell us the first shop to match a color wins the job,” said Tabitha McLeish,
global product line director for Sherwin-Williams. “Pairing digital color matching technology along
with Sherwin-Williams localized support and inventory can add speed to job coaters operations that
can immediately have a positive impact on their business.”
Technology to measure and match color has been available for some time. Devices, such as a
spectrophotometer, can effectively measure and match color right on site. However, investing the
space and the capital for purchasing and maintaining the equipment just isn’t possible. With
advances in technology portable, accurate, and affordable color matching devices are now an option
for any operation.
The Sherwin-Williams ColorReaderPRO, powered by Datacolor, allows coaters to incorporate digital
color match technology into their operation. The device is simple, self-contained, and calibrated on
site. Job coaters benefit from improved match times, reduced inventory and the ability and
improved customer response time. By implementing this technology paired with local in-stock
inventory, coaters can reduce match and order times and begin a customer ’s job request in days
instead of weeks.
Sherwin-Williams ColorReaderPRO powered by Datacolor

The ColorReaderPRO is a handheld color matching and measurement tool that allows professionals
to match or measure color in their operations onsite. The portable device works stand-alone or
through the Datacolor ColorReaderPRO smartphone application to provide enhanced features, such
as additional color information, fan deck visualization, or quality control, on a mobile device. The
ColorReaderPRO is calibrated onsite and comes loaded with Sherwin-Williams in-stock powder
product matches.
In-stock power programs from Sherwin-Williams

With more than seventy facilities across North America, Sherwin-Williams has stocked powder
products to support job coater operations. Distribution centers house commonly ordered products
to reduce customer lead times and improve coater service levels. ColorReaderPRO currently
supports the following in-stock programs:
- Powdura Color Card Program – 121 in-stock products
- RAL Powder Program – 150 in-stock products
Additional in-stock products will be added to the Color Express powder program over time.

About General Industrial Coatings

Sherwin-Williams General Industrial Coatings offers innovative liquid, powder, and electrocoat
technologies and expertise around the globe to manufacturers and tier suppliers involved with
Heavy Equipment, Transportation, Building Products, Military, General Finishing, and Design Finish
products. Customers value the global reach of our capabilities combined with localized service at
over 150 locations worldwide. The General Industrial Division is part of the Sherwin-Williams
Performance Coatings Group, which supplies a broad range of highly-engineered solutions for
construction, industrial, packaging, and transportation markets in more than 120 countries in the
world. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture,
development, distribution, and sale of paints, coatings, and related products to professional,
industrial, commercial, and retail customers. For more information, visit
Editor Contact: Nate Streit, Director of Marketing Communications